Posted on: 4 March 2018
A brochure is often either your first impression or your last impression on a prospective client, so you want to make sure that you design your brochure in an effective manner that is engaging without being overwhelming.
To start with, make sure that you are direct with your brochure. Your brochure is not where you should get really long-winded or flowery. It is okay to let your personality shine through, but you don't want to provide too much information. You want to make sure that the information contained in your brochure is easy to understand and will not get lost.
Write Quality Copy
Part of being direct is writing quality copy. Hire a professional writer to write or edit the content for your brochure. A misspelled or wrongly used word can greatly hinder your credibility. You don't want to lose a client because you write chose instead of chosen or affect instead of effect. Hire a professional to help you write the copy for your brochure. You may be keeping your message direct, but you also want to make sure that it flows and is grammatically correct.
Use High-Quality Pictures
Keep the quality up throughout your brochures. Make sure that you use high-quality images. If you have the budget to hire a professional photographer to take the pictures for your brochure, that is a good expense to splurge on. Even if you don't have the budget to hire a professional photographer, you can purchase high-quality stock photos online for an affordable price. There are lots of stock photography sites online where you can get professional looking images at a price that your budget can afford.
Keep the Fonts Simple
When it comes to the fonts for your brochure, keep things simple. You don't want the fonts to overwhelm the brochure and take away from the image. Choose three or four fonts to use for your different headings and body text, and stick to those fonts. Don't use just one font throughout your brochure, that can look too visually basic and can make your brochure look unprofessional. Instead, pick a few fonts that are easy to read and use them consistently throughout your brochure. For example, the font you pick for the heading on the front of your brochure should be the font you use for the heading on the last page of your brochure as well.
When you design a brochure, remember that you are not just conveying information, you are making an impression on customers. Use high-quality copy and photographs within your brochure, and be sure to keep the fonts and design simple yet engaging so you leave customers with a professional and positive impression of your business. To learn more, contact a company like Cheep Printing.Share