Marketing Your Brand or Product with Video

Posted on: 16 May 2019

Video marketing is very popular and much easier for viewers to ingest. With video ads appearing in so many places online, the smart online marketer can get their message out, and if done right, the video can be entertaining and informative at the same time.

Video Versus Traditional Ads

Video ads are growing, and viewers spend a lot of their time on websites that contain video. From social media to business sites, so much of the content created is moving in the direction of video. The traditional ads are not nearly as engaging, and viewers of a website often scroll past the ads without a second look. 

Return on Investment

Marketers spend a lot of time analyzing the ads they create and put out for public consumption to determine how effective they are. The return on investment, or ROI, of the ads is important and dictates whether or not they will continue with that ad to market products or services. Once the ad is placed, the marketer will watch the analytics to see how many ad views it has and then break down the activity from the ad.  

Ad Interaction

The target audience interacting with the ad determines if the ad is effective and if the activity level is high enough to justify the cost of the ad. The metric can tell the marketer if the target audience enjoys the style or format of the ad. Once all the information is collected, the marketer will have a better understanding of what works for your product. Keep in mind, this process takes time and may require a few ad placements before you have a clear picture of what is working.

Video Production

Most people are not going to have the equipment to create high-quality video ads, and even if they do, they may not be comfortable with the process. A good marketer will hire a video production company to create the ads for them. The production company can create videos whether they are animated or require actors to be in the video. If you have a particular location or process that you feel should be in the ad, they can capture that for you as well.

A well-produced video is the best way to capture people's attention, and businesses are catching on and taking advantage of video ads all over the internet. Maybe it is time for your company to explore this option too. Reach out to a video marketing service today for more information.